{"id":7117,"date":"2026-02-09T20:34:34","date_gmt":"2026-02-09T15:04:34","guid":{"rendered":"https:\/\/1finance.co.in\/1f-dashboard\/?post_type=blog&#038;p=7117"},"modified":"2026-03-07T16:10:10","modified_gmt":"2026-03-07T10:40:10","slug":"shopwise-new-evoucher-platform-for-amex-credit-card","status":"publish","type":"blog","link":"https:\/\/1finance.co.in\/1f-dashboard\/blog\/shopwise-new-evoucher-platform-for-amex-credit-card\/","title":{"rendered":"What Amex credit cardholders need to know about the e\u2011voucher platform change from Gyftr to ShopWise"},"content":{"rendered":"\n<p>American Express India has officially moved its popular Reward Multiplier e\u2011voucher program from Gyftr to a new platform called ShopWise, on February 1, 2026.<\/p>\n\n\n\n<p>If you are an Amex credit card user in India, this change directly affects how you buy e\u2011vouchers and earn Membership Rewards points. From now on, you will use ShopWise instead of Gyftr, but the core benefits largely remain the same, with a smoother, more user\u2011friendly experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Amex Reward Multiplier program?<\/h2>\n\n\n\n<p>The Reward Multiplier is a key benefit for American Express cardholders in India. It lets you earn extra Membership Rewards points, typically 5X to 10X more, depending on your card, when you buy e\u2011vouchers from partner brands.<\/p>\n\n\n\n<p>This includes popular platforms like Zomato, Swiggy, Amazon, Flipkart, etc.<\/p>\n\n\n\n<p>With this feature:<\/p>\n\n\n\n<ul>\n<li>You can reach your card\u2019s spending milestones faster<\/li>\n\n\n\n<li>You earn more rewards on everyday purchases<\/li>\n\n\n\n<li>You can reduce the effective cost of your premium card by planning voucher buys smartly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Shift from Gyftr to ShopWise<\/h2>\n\n\n\n<p>For years, Gyftr powered Amex\u2019s voucher program. However, many users reported checkout failures during busy times, delayed voucher delivery, stock issues on sale days and a clunky, outdated interface.<\/p>\n\n\n\n<p>ShopWise is American Express\u2019s new gift\u2011card and voucher website that replaces the old GyFTR platform. Just like Gyftr, It lets you buy e\u2011gift cards for popular brands like Amazon, Flipkart, Blinkit, Swiggy, Zomato, travel sites, and more, while earning extra Amex Membership Rewards points on every purchase.&nbsp;<\/p>\n\n\n\n<p>Although old economics like Membership Rewards, convenience fees, and brand access remain the same, the big update is the clean user interface and clarity that ShopWise offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to access shopWise (Step\u2011by\u2011Step)<\/h2>\n\n\n\n<p>If you already have an Amex India credit card, getting to ShopWise is simple:<\/p>\n\n\n\n<ol>\n<li><strong>Log in to your American Express India account via the official website or mobile app<\/strong> and click on <span style=\"text-decoration: underline;\">Rewards &amp; benefits<\/span>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-1024x815.jpg\" alt=\"\" class=\"wp-image-7132\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-1024x815.jpg 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-600x478.jpg 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-768x611.jpg 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-1536x1222.jpg 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-2048x1630.jpg 2048w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-1200x955.jpg 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-1980x1576.jpg 1980w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/1-1-150x119.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>Go to the \u201c<span style=\"text-decoration: underline;\">Reward Multiplier<\/span>\u201d section under Benefits.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"880\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-1024x880.jpg\" alt=\"\" class=\"wp-image-7130\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-1024x880.jpg 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-600x516.jpg 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-768x660.jpg 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-1536x1321.jpg 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-2048x1761.jpg 2048w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-1200x1032.jpg 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-1980x1702.jpg 1980w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/2-150x129.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol start=\"3\">\n<li><strong>Click or tap \u201cShop Now\u201d.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-1024x649.jpg\" alt=\"\" class=\"wp-image-7129\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-1024x649.jpg 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-600x380.jpg 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-768x487.jpg 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-1536x973.jpg 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-2048x1298.jpg 2048w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-1200x760.jpg 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-1980x1255.jpg 1980w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/3-150x95.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>4. Read disclaimer and click on I Agree<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-1024x582.jpg\" alt=\"\" class=\"wp-image-7133\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-1024x582.jpg 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-600x341.jpg 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-768x436.jpg 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-1536x873.jpg 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-2048x1163.jpg 2048w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-1200x682.jpg 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-1980x1125.jpg 1980w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/4-1-150x85.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This will redirect you to the ShopWise portal, powered by Giftstacc technology.<br>Your same login details work, and your Membership Rewards balance automatically connects, so you can start buying e\u2011vouchers immediately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-1024x739.jpg\" alt=\"Shopwise AMEX card image\" class=\"wp-image-7134\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-1024x739.jpg 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-600x433.jpg 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-768x554.jpg 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-1536x1109.jpg 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-2048x1478.jpg 2048w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-1200x866.jpg 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-1980x1429.jpg 1980w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/5-1-150x108.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How will this impact American express card holders?<\/h2>\n\n\n\n<p>For Amex cardholders, the shift to ShopWise is a UX\u2011first upgrade rather than a fundamental change in economics: the same Reward\u2011Multiplier structure remains, but the way you interact with vouchers, especially Blinkit, becomes cleaner and more predictable.<\/p>\n\n\n\n<p>You can continue using the Reward Multiplier to:<\/p>\n\n\n\n<ul>\n<li>Meet milestone targets (like 1,000 bonus points for 4 transactions of \u20b91,500 or more per month on MRCC).<\/li>\n\n\n\n<li>Optimise your monthly spending through voucher purchases.<\/li>\n\n\n\n<li>Access to 200+ brands across retail, dining, travel, and more, you can still earn Membership Rewards points the same way.<\/li>\n<\/ul>\n\n\n\n<p>The convenience fee structure is also similar to the old Gyftr platform, just now with a more convenient and user\u2011friendly experience.<\/p>\n\n\n\n<div class=\"wp-block-onefinance-cta-consultation-card cta-card\"><div class=\"cta-card__inner\"><div class=\"cta-card__content\"><div class=\"cta-card__left\"><div class=\"cta-card__avatars\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/cta-qfas-20260112-070936-webp\" alt=\"cta-avatar\"\/><\/div><h3 class=\"cta-card__title\">Your tax edge: Plan better, save more<\/h3><p class=\"cta-card__subtitle\">Get expert guidance from a Qualified Financial Advisor today<\/p><\/div><div class=\"cta-card__right\"><div class=\"cta-card__form\"><label class=\"cta-card__label\">Phone Number<span class=\"cta-card__required\">*<\/span><\/label><div class=\"cta-card__phone-input\"><span class=\"cta-card__country-code\">+91<\/span><input type=\"tel\" class=\"cta-card__input\" placeholder=\"Enter your phone number\" name=\"phone\" autocomplete=\"off\"\/><\/div><div class=\"cta-card__error-message\" style=\"display:none\">Please enter a valid number<\/div><div class=\"background-border\"><div class=\"border-box\"><\/div><div class=\"cta-card__button disabled ga4\" data-gatitle=\"Blogs_Desktop_BookaFreeConsultation\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"><path d=\"M13.1383 10.3969L11.2514 8.41989C10.5776 7.71382 9.43201 7.99628 9.16247 8.91414C8.96031 9.54964 8.28644 9.90267 7.67996 9.76143C6.33224 9.40839 4.5128 7.57261 4.17587 6.08986C3.97371 5.45437 4.37803 4.7483 4.98451 4.53651C5.86053 4.25408 6.13008 3.05376 5.45621 2.34769L3.56939 0.370687C3.0303 -0.123562 2.22167 -0.123562 1.74996 0.370687L0.469621 1.71222C-0.810721 3.12436 0.604393 6.86654 3.77155 10.1851C6.93871 13.5036 10.5102 15.057 11.8579 13.6448L13.1383 12.3033C13.61 11.7384 13.61 10.8911 13.1383 10.3969Z\" fill=\"black\"><\/path><\/svg>Book a free consultation<\/div><\/div><\/div><div class=\"background-border visible-mobile whatsapp-button\"><div class=\"border-box\"><\/div><a class=\"cta-card__button ga4\" data-gatitle=\"Blogs_Mobile_BookaFreeConsultation\" href=\"https:\/\/api.whatsapp.com\/send?phone=917718801029&amp;text=Hey%2C%20I%20want%20to%20book%20my%20first%20free%20consultation.\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/coloured_WhatsApp_1764479099.svg\" alt=\"whatsapp icon\"\/>Book a free consultation<\/a><\/div><p class=\"cta-card__helper\">Your first financial plan is free<\/p><\/div><\/div><div class=\"cta-card__success\" style=\"display:none\"><div class=\"cta-card__success-icon\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Group+48098033.svg\" alt=\"Success\"\/><\/div><h3 class=\"cta-card__success-title\">Thank you for showing interest!<\/h3><p class=\"cta-card__success-subtitle\">We will get back to you shortly.<\/p><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ShopWise early issues and how to handle them<\/h2>\n\n\n\n<p>While the general feedback has been positive, some users faced early glitches during the first days of ShopWise\u2019s launch:<\/p>\n\n\n\n<p>1. Offline voucher issues<\/p>\n\n\n\n<ul>\n<li>Some offline vouchers (like Reliance Digital or Swiggy) were declined at physical stores because staff were not used to the new format.<br><\/li>\n\n\n\n<li>This was mainly due to merchant confusion.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-1024x363.png\" alt=\"\" class=\"wp-image-7124\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-1024x363.png 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-600x213.png 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-768x272.png 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-1536x544.png 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-1200x425.png 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6-150x53.png 150w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-6.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Checkout and order problems<\/p>\n\n\n\n<ul>\n<li>A few users reported failed transactions that later succeeded automatically, with vouchers arriving a bit later and rewards credited retroactively.<br><\/li>\n\n\n\n<li>These are typical early\u2011launch issues and usually get resolved quickly.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-1024x367.png\" alt=\"\" class=\"wp-image-7125\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-1024x367.png 1024w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-600x215.png 600w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-768x275.png 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-1536x550.png 1536w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-1200x430.png 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8-150x54.png 150w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-8.png 1543w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What to do If you face problems<\/p>\n\n\n\n<ul>\n<li>Contact ShopWise support via : <a href=\"https:\/\/shopwise.giftstacc.com\/contact-us\">https:\/\/shopwise.giftstacc.com\/contact-us<\/a>. And raise your query by filling this form :&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" src=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-776x1024.png\" alt=\"\" class=\"wp-image-7126\" srcset=\"https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-776x1024.png 776w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-455x600.png 455w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-768x1013.png 768w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-1164x1536.png 1164w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-1200x1583.png 1200w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9-150x198.png 150w, https:\/\/1finance.co.in\/1f-dashboard\/wp-content\/uploads\/2026\/02\/image-9.png 1213w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<p>You can also write an email to them at : support-shopwise@giftstacc.com<\/p>\n\n\n\n<ul>\n<li>Keep your purchase confirmation email handy in case you need to show proof at the store.<\/li>\n\n\n\n<li>If the issue is urgent, you can also reach out to American Express customer service by calling this number : 1-800-419-2122 (Toll Free)<\/li>\n<\/ul>\n\n\n\n<p>If you are new to ShopWise or using it for the first time, start with small test purchases. Buy a small voucher (like \u20b9100\u2013\u20b9500) to check if the process works smoothly.<\/p>\n\n\n\n<p>When buying a voucher make sure the voucher arrives in your email or app within a few minutes. If it doesn\u2019t, contact support before making large purchases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gyftr vs ShopWise: Comparing e\u2011voucher platform for Amex card members?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Feature<\/td><td>Old way (Gyftr)<\/td><td>New way (ShopWise)<\/td><\/tr><tr><td>Look &amp; feel<\/td><td>Looked outdated<\/td><td>Modern and clean<\/td><\/tr><tr><td>Points clarity<\/td><td>No real\u2011time points shown; users had to calculate or estimate MR\u2011points manually<\/td><td>MR\u2011points clearly displayed per voucher at checkout, no guessing needed<\/td><\/tr><tr><td>Fees<\/td><td>1.5% + GST<\/td><td>Remains same<\/td><\/tr><tr><td>New brands<\/td><td>No blinkit<\/td><td>Has blinkit<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>The shift from Gyftr to ShopWise is a big upgrade for American Express India\u2019s digital rewards ecosystem. While the first few days came with some teething problems, the platform is already proving to be faster, cleaner, and more reliable than before.<\/p>\n\n\n\n<p>If you are an Amex cardholder who regularly uses e\u2011vouchers, this change is a net positive, just take a few minutes to get used to the new ShopWise interface and start small to avoid any initial hiccups.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Express India has officially moved its popular Reward Multiplier e\u2011voucher program from Gyftr to a new platform called ShopWise, on February 1, 2026. If you are an Amex credit card user in India, this change directly affects how you buy e\u2011vouchers and earn Membership Rewards points. From now on, you will use ShopWise instead [&hellip;]<\/p>\n","protected":false},"featured_media":7135,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_updated_date":""},"blog-category":[291],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ShopWise : Know everything about the new e-voucher platform for American express<\/title>\n<meta name=\"description\" content=\"Amex has changed its e-voucher platform from Gyftr to ShopWise. In this article you will learn everythhing about this change\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1finance.co.in\/blog\/shopwise-new-evoucher-platform-for-amex-credit-card\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ShopWise : Know everything about the new e-voucher platform for American express\" \/>\n<meta property=\"og:description\" content=\"Amex has changed its e-voucher platform from Gyftr to ShopWise. 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