{"id":7425,"date":"2026-04-28T13:09:15","date_gmt":"2026-04-28T07:39:15","guid":{"rendered":"https:\/\/1finance.co.in\/1f-dashboard\/?post_type=blog&#038;p=7425"},"modified":"2026-04-28T13:10:38","modified_gmt":"2026-04-28T07:40:38","slug":"digital-gold-india-risks-costs-alternatives","status":"publish","type":"blog","link":"https:\/\/1finance.co.in\/1f-dashboard\/blog\/digital-gold-india-risks-costs-alternatives\/","title":{"rendered":"How to buy digital gold in India"},"content":{"rendered":"\n<p>Digital gold has become one of the fastest-growing investment trends in India. You can buy it for as little as \u20b91, store it without a locker, and sell it with a single tap. Many apps have made investing in digital gold look effortless, and millions of Indians are jumping in. In March 2026 alone, digital gold transactions on UPI crossed \u20b93,171.96 crore.<\/p>\n\n\n\n<p>So, if everyone is buying digital gold, it must be a good investment, right? Well, the straightforward answer is no.<\/p>\n\n\n\n<p>In this article, we explain what digital gold is, how it is bought, and why you may be better off without it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is digital gold?<\/h2>\n\n\n\n<p>Digital gold is an online investment product that lets you buy small quantities of gold, starting from as little as \u20b91, without physically owning it. When you purchase digital gold through an app, the platform&#8217;s custodian (typically MMTC-PAMP, SafeGold, or Augmont) buys an equivalent amount of physical gold and stores it in an insured vault in your name.<\/p>\n\n\n\n<p>You receive a digital certificate of ownership. You can sell it back at live market prices or, once you&#8217;ve accumulated enough, redeem it as physical gold coins, bars, or jewellery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to buy digital gold in India: Step-by-step<\/h2>\n\n\n\n<p>If you want to know, here&#8217;s how the process works on most platforms.<\/p>\n\n\n\n<p>Step 1: Choose a platform. In India there are many digital gold platforms from where you can buy digital gold. For example &#8211; PhonePe, Google Pay, Paytm, Tanishq Digital Gold, MMTC-PAMP, and Tickertape.&nbsp;<\/p>\n\n\n\n<p>Step 2: Complete KYC. Register with your mobile number and verify your PAN card.&nbsp;<\/p>\n\n\n\n<p>Step 3: Check the live gold price. Prices are updated in real time. The displayed price includes 3% GST. Platforms may lock the price for a couple of minutes, so you need to pay within that window.<\/p>\n\n\n\n<p>Step 4: Enter your amount. You can invest by rupee value (say, \u20b9500) or by gram quantity (say, 0.05 grams). The minimum is usually \u20b91.<\/p>\n\n\n\n<p>Step 5: Pay via UPI, debit card, or net banking. The gold is credited to your account instantly, and you get a digital invoice.<\/p>\n\n\n\n<p>Step 6: Hold, sell, or redeem. You can sell back anytime at the live buyback price. To redeem as physical gold, you typically pay making charges and delivery fees, with a minimum weight threshold of 0.5\u20131 gram.<\/p>\n\n\n\n<p>So far, so convenient. But there are many problems (grave ones) which tells us why you shouldn\u2019t invest in digital gold.<\/p>\n\n\n\n<div class=\"wp-block-onefinance-cta-consultation-card cta-card\"><div class=\"cta-card__inner\"><div class=\"cta-card__content\"><div class=\"cta-card__left\"><div class=\"cta-card__avatars\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/cta-qfas-20260112-070936-webp\" alt=\"cta-avatar\"\/><\/div><h3 class=\"cta-card__title\">Investment decisions are not easy to make. Get help from Qualified Financial Advisors<\/h3><p class=\"cta-card__subtitle\"><\/p><\/div><div class=\"cta-card__right\"><div class=\"cta-card__form\"><label class=\"cta-card__label\">Phone Number<span class=\"cta-card__required\">*<\/span><\/label><div class=\"cta-card__phone-input\"><span class=\"cta-card__country-code\">+91<\/span><input type=\"tel\" class=\"cta-card__input\" placeholder=\"Enter your phone number\" name=\"phone\" autocomplete=\"off\"\/><\/div><div class=\"cta-card__error-message\" style=\"display:none\">Please enter a valid number<\/div><div class=\"background-border\"><div class=\"border-box\"><\/div><div class=\"cta-card__button disabled ga4\" data-gatitle=\"Blogs_Desktop_BookaFreeConsultation\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"><path d=\"M13.1383 10.3969L11.2514 8.41989C10.5776 7.71382 9.43201 7.99628 9.16247 8.91414C8.96031 9.54964 8.28644 9.90267 7.67996 9.76143C6.33224 9.40839 4.5128 7.57261 4.17587 6.08986C3.97371 5.45437 4.37803 4.7483 4.98451 4.53651C5.86053 4.25408 6.13008 3.05376 5.45621 2.34769L3.56939 0.370687C3.0303 -0.123562 2.22167 -0.123562 1.74996 0.370687L0.469621 1.71222C-0.810721 3.12436 0.604393 6.86654 3.77155 10.1851C6.93871 13.5036 10.5102 15.057 11.8579 13.6448L13.1383 12.3033C13.61 11.7384 13.61 10.8911 13.1383 10.3969Z\" fill=\"black\"><\/path><\/svg>Book a free consultation<\/div><\/div><\/div><div class=\"background-border visible-mobile whatsapp-button\"><div class=\"border-box\"><\/div><a class=\"cta-card__button ga4\" data-gatitle=\"Blogs_Mobile_BookaFreeConsultation\" href=\"https:\/\/api.whatsapp.com\/send?phone=917718801029&amp;text=Hey%2C%20I%20want%20to%20book%20my%20first%20free%20consultation.\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/coloured_WhatsApp_1764479099.svg\" alt=\"whatsapp icon\"\/>Book a free consultation<\/a><\/div><p class=\"cta-card__helper\">Your first financial plan is <strong>free<\/strong><\/p><\/div><\/div><div class=\"cta-card__success\" style=\"display:none\"><div class=\"cta-card__success-icon\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Group+48098033.svg\" alt=\"Success\"\/><\/div><h3 class=\"cta-card__success-title\">Thank you for showing interest!<\/h3><p class=\"cta-card__success-subtitle\">We will get back to you shortly.<\/p><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why you shouldn\u2019t buy digital gold<\/h2>\n\n\n\n<p><strong>1. It is completely unregulated<\/strong><\/p>\n\n\n\n<p>On 8 November 2025, the Securities and Exchange Board of India (SEBI) issued a warning about digital gold. SEBI said it does not regulate digital gold. The same goes for RBI. This means <a href=\"https:\/\/1finance.co.in\/1f-dashboard\/blog\/risk-of-investing-in-digital-gold\/\">digital gold<\/a> falls completely outside the control of any major financial regulator in India.\u00a0<\/p>\n\n\n\n<p><strong>2. No investor protection if the platform fails<\/strong><\/p>\n\n\n\n<p>Because digital gold is unregulated, the usual investor protections are simply not in place. In simple terms, if something goes wrong, like the company fails, there is fraud, or you cannot access your money, there is no official regulator responsible for protecting you or resolving your issue.&nbsp;<\/p>\n\n\n\n<p>There are no standard rules for how your gold must be stored, no compulsory third-party audits to check if the gold actually exists, no requirement for companies to maintain strong financial backing, and no proper system for handling complaints.<\/p>\n\n\n\n<p>&nbsp;Your only option would be slow, expensive civil litigation.<\/p>\n\n\n\n<p><strong>3. You lose 6% to 10% the moment you buy<\/strong><\/p>\n\n\n\n<p>When you buy digital gold, you don\u2019t start from zero, you begin with a loss. Suppose you invest \u20b91,000 through an app. First, 3% GST (\u20b930) is deducted immediately, leaving \u20b9970 effectively invested. Then, the platform includes a hidden markup of around 2\u20133% (say \u20b930), which reduces the real value of your gold to about \u20b9940. On top of that, there is a buy-sell spread, meaning if you try to sell instantly, the platform will offer a lower price, say another 3% cut, bringing your value down to roughly \u20b9910.<\/p>\n\n\n\n<p>So, even though you invested \u20b91,000, you can only get back about \u20b9910 on day one, which is a loss of around 9%. Over time, if you hold the gold with providers like SafeGold, you may also have to pay storage fees after the free period ends, which further eats into your returns. This means gold prices must rise significantly just for you to break even. In simple terms, with digital gold, you don\u2019t start at zero profit, you start in the negative.<\/p>\n\n\n\n<p><strong>4. Conversion to physical gold Is expensive and restrictive<\/strong><\/p>\n\n\n\n<p>If you want actual gold in your hand, you&#8217;ll pay making charges (for coins or jewellery), delivery fees, and you usually need a minimum of 0.5\u20131 gram before redemption is even allowed.<\/p>\n\n\n\n<p><strong>5. Storage has a time limit<\/strong><\/p>\n\n\n\n<p>Most platforms offer free storage for only 5 to 7 years. After that, you either pay annual storage fees, take physical delivery (with associated costs), or sell back at whatever spread exists at the time.<\/p>\n\n\n\n<div class=\"wp-block-onefinance-cta-consultation-card cta-card\"><div class=\"cta-card__inner\"><div class=\"cta-card__content\"><div class=\"cta-card__left\"><div class=\"cta-card__avatars\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/cta-qfas-20260112-070936-webp\" alt=\"cta-avatar\"\/><\/div><h3 class=\"cta-card__title\">Best investment decisions are made with the help of Financal Advisors<\/h3><p class=\"cta-card__subtitle\"><\/p><\/div><div class=\"cta-card__right\"><div class=\"cta-card__form\"><label class=\"cta-card__label\">Phone Number<span class=\"cta-card__required\">*<\/span><\/label><div class=\"cta-card__phone-input\"><span class=\"cta-card__country-code\">+91<\/span><input type=\"tel\" class=\"cta-card__input\" placeholder=\"Enter your phone number\" name=\"phone\" autocomplete=\"off\"\/><\/div><div class=\"cta-card__error-message\" style=\"display:none\">Please enter a valid number<\/div><div class=\"background-border\"><div class=\"border-box\"><\/div><div class=\"cta-card__button disabled ga4\" data-gatitle=\"Blogs_Desktop_BookaFreeConsultation\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"><path d=\"M13.1383 10.3969L11.2514 8.41989C10.5776 7.71382 9.43201 7.99628 9.16247 8.91414C8.96031 9.54964 8.28644 9.90267 7.67996 9.76143C6.33224 9.40839 4.5128 7.57261 4.17587 6.08986C3.97371 5.45437 4.37803 4.7483 4.98451 4.53651C5.86053 4.25408 6.13008 3.05376 5.45621 2.34769L3.56939 0.370687C3.0303 -0.123562 2.22167 -0.123562 1.74996 0.370687L0.469621 1.71222C-0.810721 3.12436 0.604393 6.86654 3.77155 10.1851C6.93871 13.5036 10.5102 15.057 11.8579 13.6448L13.1383 12.3033C13.61 11.7384 13.61 10.8911 13.1383 10.3969Z\" fill=\"black\"><\/path><\/svg>Book a free consultation<\/div><\/div><\/div><div class=\"background-border visible-mobile whatsapp-button\"><div class=\"border-box\"><\/div><a class=\"cta-card__button ga4\" data-gatitle=\"Blogs_Mobile_BookaFreeConsultation\" href=\"https:\/\/api.whatsapp.com\/send?phone=917718801029&amp;text=Hey%2C%20I%20want%20to%20book%20my%20first%20free%20consultation.\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/coloured_WhatsApp_1764479099.svg\" alt=\"whatsapp icon\"\/>Book a free consultation<\/a><\/div><p class=\"cta-card__helper\">Your first financial plan is <strong>free<\/strong><\/p><\/div><\/div><div class=\"cta-card__success\" style=\"display:none\"><div class=\"cta-card__success-icon\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Group+48098033.svg\" alt=\"Success\"\/><\/div><h3 class=\"cta-card__success-title\">Thank you for showing interest!<\/h3><p class=\"cta-card__success-subtitle\">We will get back to you shortly.<\/p><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Better alternatives to digital gold: Gold ETFs and Gold Mutual Funds<\/h2>\n\n\n\n<p>SEBI itself has pointed investors toward regulated alternatives. Both options give you exposure to gold prices without the regulatory vacuum of digital gold.<\/p>\n\n\n\n<p><strong>Gold ETFs (Exchange-Traded Funds)<\/strong><\/p>\n\n\n\n<p>Gold ETFs are generally a more reliable way to invest in gold because they are regulated by SEBI, which means there are strict rules around custody, audits, disclosures, and investor protection. Unlike digital gold, you don\u2019t pay 3% GST when you invest, which immediately saves you a significant cost. The annual expense ratio is also much lower\u2014typically around 0.5% to 1%, compared to the 6% or more hidden costs in digital gold. They are highly liquid, so you can buy and sell them on exchanges at real-time market prices during trading hours, and pricing is transparent since it\u2019s determined by the market rather than set by a platform. Another advantage is that there is no storage limit\u2014you can hold gold ETFs indefinitely without worrying about storage fees. Popular options in India include Nippon India ETF Gold BeES, HDFC Gold ETF, SBI Gold ETF, and ICICI Prudential Gold ETF, though you will need a demat and trading account to invest in them.<\/p>\n\n\n\n<p><strong>Gold mutual funds (Gold Fund of Funds)<\/strong><\/p>\n\n\n\n<p>A gold mutual fund invests primarily in gold ETFs, which means you still get exposure to gold prices but in a more convenient format. The biggest advantage is that you don\u2019t need a demat account, you can invest directly through mutual fund platforms or apps. These funds are also regulated by SEBI, so you get the same level of investor protection as any other mutual fund. They are SIP-friendly, allowing you to start investing with as little as \u20b9500 per month and automate your contributions. Additionally, they are professionally managed, so the fund handles allocation and rebalancing for you. Well-known options include HDFC Gold Fund, SBI Gold Fund, Kotak Gold Fund, Axis Gold Fund, and ICICI Prudential Gold Fund.<\/p>\n\n\n\n<p>The trade-off, however, is slightly higher costs, typically around 1.0% to 1.2% annually\u2014since you are paying both the mutual fund\u2019s fee and the underlying ETF cost. Some funds may also charge an exit load of 1\u20132% if you redeem your investment within the first year.<\/p>\n\n\n\n<div class=\"wp-block-onefinance-cta-consultation-card cta-card\"><div class=\"cta-card__inner\"><div class=\"cta-card__content\"><div class=\"cta-card__left\"><div class=\"cta-card__avatars\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/cta-qfas-20260112-070936-webp\" alt=\"cta-avatar\"\/><\/div><h3 class=\"cta-card__title\">Best investment decisions are made with the help of Financal Advisors<\/h3><p class=\"cta-card__subtitle\"><\/p><\/div><div class=\"cta-card__right\"><div class=\"cta-card__form\"><label class=\"cta-card__label\">Phone Number<span class=\"cta-card__required\">*<\/span><\/label><div class=\"cta-card__phone-input\"><span class=\"cta-card__country-code\">+91<\/span><input type=\"tel\" class=\"cta-card__input\" placeholder=\"Enter your phone number\" name=\"phone\" autocomplete=\"off\"\/><\/div><div class=\"cta-card__error-message\" style=\"display:none\">Please enter a valid number<\/div><div class=\"background-border\"><div class=\"border-box\"><\/div><div class=\"cta-card__button disabled ga4\" data-gatitle=\"Blogs_Desktop_BookaFreeConsultation\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"15\" viewBox=\"0 0 14 15\" fill=\"none\"><path d=\"M13.1383 10.3969L11.2514 8.41989C10.5776 7.71382 9.43201 7.99628 9.16247 8.91414C8.96031 9.54964 8.28644 9.90267 7.67996 9.76143C6.33224 9.40839 4.5128 7.57261 4.17587 6.08986C3.97371 5.45437 4.37803 4.7483 4.98451 4.53651C5.86053 4.25408 6.13008 3.05376 5.45621 2.34769L3.56939 0.370687C3.0303 -0.123562 2.22167 -0.123562 1.74996 0.370687L0.469621 1.71222C-0.810721 3.12436 0.604393 6.86654 3.77155 10.1851C6.93871 13.5036 10.5102 15.057 11.8579 13.6448L13.1383 12.3033C13.61 11.7384 13.61 10.8911 13.1383 10.3969Z\" fill=\"black\"><\/path><\/svg>Book a free consultation<\/div><\/div><\/div><div class=\"background-border visible-mobile whatsapp-button\"><div class=\"border-box\"><\/div><a class=\"cta-card__button ga4\" data-gatitle=\"Blogs_Mobile_BookaFreeConsultation\" href=\"https:\/\/api.whatsapp.com\/send?phone=917718801029&amp;text=Hey%2C%20I%20want%20to%20book%20my%20first%20free%20consultation.\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Backend\/coloured_WhatsApp_1764479099.svg\" alt=\"whatsapp icon\"\/>Book a free consultation<\/a><\/div><p class=\"cta-card__helper\">Your first financial plan is <strong>free<\/strong><\/p><\/div><\/div><div class=\"cta-card__success\" style=\"display:none\"><div class=\"cta-card__success-icon\"><img decoding=\"async\" src=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/Website_team\/Group+48098033.svg\" alt=\"Success\"\/><\/div><h3 class=\"cta-card__success-title\">Thank you for showing interest!<\/h3><p class=\"cta-card__success-subtitle\">We will get back to you shortly.<\/p><\/div><\/div><\/div>\n\n\n\n<p><strong>The bottom line<\/strong><\/p>\n\n\n\n<p>Digital gold is marketed as the simplest way to invest in gold, and it is convenient. But convenience comes at a steep price: high hidden costs, zero regulatory oversight, no investor protection, and full dependence on a private platform that could discontinue the product at any time.<\/p>\n\n\n\n<p>Gold ETFs and Gold Mutual Funds deliver almost everything digital gold promises, fractional ownership, no physical storage, easy buying and selling, but with the one thing digital gold fundamentally lacks: SEBI regulation and the legal safeguards that come with it.<\/p>\n\n\n\n<p>If you want gold in your portfolio, start a SIP in a Gold Mutual Fund or buy a Gold ETF. Skip the shiny app. Your future self will thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital gold makes investing feel as easy as ordering food,but the hidden costs can leave a bad aftertaste. Before you tap \u201cbuy,\u201d here\u2019s why the shine may not be worth it.<\/p>\n","protected":false},"featured_media":7426,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_updated_date":""},"blog-category":[274],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to buy digital gold in India : Step by step guide<\/title>\n<meta name=\"description\" content=\"Learn why digital gold may not be a good investment and how Gold ETFs and mutual funds offer safer, regulated alternatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to buy digital gold in India : Step by step guide\" \/>\n<meta property=\"og:description\" content=\"Learn why digital gold may not be a good investment and how Gold ETFs and mutual funds offer safer, regulated alternatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T07:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaages-hosting-1fin.s3.ap-south-1.amazonaws.com\/assets\/ogimage\/Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@1FinanceHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/\",\"url\":\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/\",\"name\":\"How to buy digital gold in India : Step by step guide\",\"isPartOf\":{\"@id\":\"https:\/\/1finance.co.in\/blog\/#website\"},\"datePublished\":\"2026-04-28T07:39:15+00:00\",\"dateModified\":\"2026-04-28T07:40:38+00:00\",\"description\":\"Learn why digital gold may not be a good investment and how Gold ETFs and mutual funds offer safer, regulated alternatives.\",\"breadcrumb\":{\"@id\":\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/\"]}],\"primaryImageOfPage\":{\"@id\":\"\"},\"image\":{\"@id\":\"\"}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/1finance.co.in\/blog\/digital-gold-india-risks-costs-alternatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/1finance.co.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogs\",\"item\":\"https:\/\/1finance.co.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to buy digital gold in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/1finance.co.in\/#website\",\"url\":\"https:\/\/1finance.co.in\/\",\"name\":\"1 Finance\",\"description\":\"Our single focus, to get you to re-imagine your Personal Finance What does this mean ? 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