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What is 100 minus age asset allocation strategy?

By
Arman Qureshi
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Arman Qureshi Finance Content Writer

I am interested about reading and learning about personal finance and macroeconomics. Besides that I am also interested in chess, philosophy and tech.

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24 May 2025 3 min read
What is 100 minus age asset allocation strategy?

Financial advisors often treat asset allocation as the cornerstone of any solid investment strategy. While it demands careful thinking, research, and professional guidance, many investors end up leaning on simplified, one-size-fits-all models.

One of the most popular of these is the “100-minus-age” rule—a quick formula used to estimate how much of your portfolio should be in equities. The logic is straightforward: subtract your age from 100, and the result is the percentage you should ideally invest in equities. The rest goes into debt instruments.

This rule is designed to strike a balance between risk and time horizon, adjusting your equity exposure as you grow older and (presumably) more conservative.

But do simple rules like this really work for everyone? Many financial advisors urge caution, warning that such models might ignore key personal factors like income stability, goals, and risk tolerance.

In this article, we’ll break down how the 100-minus-age strategy works—and more importantly, whether it makes sense for you to follow it.

Core principle of the 100 minus age Rule

At its core, the 100-age strategy assumes that younger investors can afford higher risk, while older investors should preserve capital and reduce volatility.

  • Formula:
    Equity Allocation (%) = 100 – Current Age
  • Example:
    A 30-year-old should have 70% in equities (100–30) and 30% in debt or fixed income.

This structure adjusts automatically with age, systematically reducing exposure to market volatility over time while maintaining growth potential during younger years.

Rationale behind the 100 minus age asset allocation model

Risk Capacity Varies with Age

Younger investors have a longer time horizon, allowing them to recover from market downturns and benefit from compounding.

Older investors prioritize income and capital preservation, hence lower equity exposure reduces downside risk.

Lifecycle Investing

The strategy mirrors the investor lifecycle model: accumulation phase (high equity) transitions to preservation phase (low equity).

Behavioral Simplicity

It provides a clear and actionable rule that helps avoid overexposure to equities, especially close to retirement.

Criticism and evolution of the model

While elegant in simplicity, the 100-age rule has drawn several criticisms:

  1. Underestimation of Longevity Risk

    • With increasing life expectancy, a 60-year-old retiring today may live another 25–30 years. Allocating only 40% to equities may not be sufficient to combat inflation over that time frame.
  2. Inflation and Real Return Considerations

    • Fixed income returns may not outpace inflation in the long run, especially in low-interest environments.
  3. Inflexibility to Individual Risk Tolerance

    • Two individuals of the same age may have very different financial situations, goals, and emotional responses to risk.
  4. Modern Alternatives

    • Many advisors now advocate for the “110-age” or “120-age” rule, which allocates more to equities and reflects longer lifespans and more aggressive return needs.

Conclusion

The 100-age asset allocation strategy remains a popular starting point for investors, especially those new to asset allocation. However, given modern longevity, inflation, and diverse financial milestones, this rule should not be treated as a rigid formula but rather a flexible framework to be tailored to individual circumstances. For instance, instead of a binary equity-debt split, you can use: Equity +Debt+ Gold+ REITs or other alternatives. This introduces diversification beyond the basic 2-asset framework. That said, It is of paramount importance that you seek a qualified financial advisor whenever you decide your asset allocation.

Please note,

The views in the article /blog are personal and that of the author. The idea is to create awareness and not intended to provide any product recommendations.

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