Our mission

We help our members nurture their relationship with money and map their journey to financial well-being.

One with your interests

1 Finance is a new-age personal finance institution for those to whom living a good life matters and want to double down on their life goals. We aim to equip you with the knowledge and tools to achieve financial independence and well-being. Unlike traditional financial planning and advisory services, our offerings are rooted in psychology and human experience.

Building on our legacy in the industry

Our Story | 1 Finance.

As an arm of the Marwadi Chandarana Group, 1 Finance benefits from decades of experience in the personal finance advisory landscape. This experience gives us the edge of having observed financial habits and wealth creation of individuals and families across the country. Today, our advice and expertise is shaped heavily by these insights.

Our Story | 1 Finance.Our Story | 1 Finance.Our Story | 1 Finance.Our Story | 1 Finance.Our Story | 1 Finance.

Helping you achieve financial well-being

We’re all in the pursuit of financial well-being — that state of being when you have sufficient income or wealth to cover all your living expenses for the rest of your life, without having to be employed or dependent on others.

To help you on this journey, we’ve built a platform that solves the pervasive issues with prevalent personal financial advisory services:

Our pricing is not linked to sales or transactions.

For decades, there’s been a misalignment of interests and incentives between manufacturers of financial products, their distributors and sales agents, and the end user that partakes of these offerings. Commissions have guided the interests and incomes of these salespersons, which is not the case at 1 Finance.

A holistic overview of your money in a single place.

It can be hard to keep track of all your assets, liabilities, expenses and savings, scattered across various financial institutions. Staying on top of what your investments, loans, and other products is the first step to planning your finances.

Thorough, credible advice that’s best for you.

Often, financial advice comes from sales agents or well-meaning friends and family who may not have an in-depth knowledge of all the financial products in the market. Our proprietary algorithms sort through an array of financial instruments, which helps our qualified financial advisors analyse your finances. Together, these personalised insights help you make more informed choices.

Financial advice that is tailored to suit your needs.

Traditional financial advice tends to recommend the same options for many without taking into account what you want from life. A good product isn’t necessarily the right fit. We believe that factors like lifestyle, demographic, generational profile, and financial milestones play a huge role in determining what your financial plan should be.


Our Story | 1 Finance.

Jeet Marwadi

Founder & Managing Director

Jeet Marwadi graduated with a degree in Economics from Loyola Marymount University based in Los Angeles, California. He plays an instrumental role in ...read more

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Amish Chandarana

Promoter & Director

Amish Chandarana is the Director of the Chandarana Group, and serves as Co-founder and Trustee of Marwadi University, of the Marwadi Chandarana Group ...read more

Our Story | 1 Finance.

Keval Bhanushali

Co-founder & Chief Executive Officer

Keval Bhanushali has decades of proven industry experience and is an IIM and Harvard Business School alumnus. He has contributed to creating the core ...read more

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Mohan Kumar

Chief Operating Officer

Mohan Kumar is a certified chartered accountant and company secretary, and has a rich and comprehensive experience of over a decade in the financial s...read more

Marquee Investors

1 Finance is backed and mentored by the Marwadi Chandarana Group, which was established in 1995 and has marked its prominence in the education sector with Marwadi University, one of the youngest and fastest-growing universities in the western region of India; in the financial sector through retail financial services by Marwadi Financial Services; in providing professional, algorithmic, and automated pre-programmed based trading with Marwadi Chandarana Intermediaries Brokers Private Limited (MCIBPL); and in building a more sustainable future with solar energy solutions by Pixon.

In the news

Our Story | 1 Finance.
Our Story | 1 Finance.This T20 Season, 1 Finance becomes official sponsor for Kolkata Knight RidersRead full articlearrow up right
Our Story | 1 Finance.
Our Story | 1 Finance.1 Finance launches Advisory Committee for Qualified Financial Advisors - Mumbai ChapterRead full articlearrow up right
Our Story | 1 Finance.1 Finance collaborates with AAFM India to bring financial well-being awareness for affluent IndiansRead full articleOur Story | 1 Finance.
Our Story | 1 Finance.1 Finance associates with Network FP as growth partner 2022-23Read full articleOur Story | 1 Finance.

Authored Articles and interviews by company leaders

Our Story | 1 Finance.We see a revival in IT and auto sector, says Keval Bhanushali of 1 Finance
Our Story | 1 Finance.10 points to keep in mind before porting a health insurance plan

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