• In-depth Market Research

Our initial step was to conduct in-depth market research to understand the vast landscape of credit cards available in India, analysing their unique features and offerings to build foundational knowledge for our evaluation process.

• Feature Shortlisting for Evaluation

We then identified and shortlisted the essential features to be evaluated. This included considering daily expenditure patterns, embedded benefits, joining/annual fees, and eligibility criteria, among others.

• Purpose-Driven Categorisation

Next, we pinpointed the primary purposes for which individuals use credit cards — such as groceries, fuel, dining, or luxury — and categorised the cards accordingly. This alignment with various lifestyle needs and preferences aids in a more targeted selection process.

• Crafting a Detailed Evaluation Framework

Building on the identified credit card categories and the diverse range of benefits they offer, coupled with the different expense categories prevalent among individuals, we constructed a framework to assign weights to the shortlisted parameters. These weights vary across different credit card categories, reflecting the relative importance of each parameter in its respective category, thereby ensuring a nuanced and tailored evaluation process.

• Rigorous Card Evaluation

In this phase, each card was rigorously evaluated against the categories defined in our framework. This comparative analysis differentiates between the good and the not-so-good cards, empowering one to make an informed choice.

• Continuous Market Monitoring

Our commitment goes beyond just crafting this tool. We continuously monitor the market for any updates in card features or the release of new cards, ensuring our tool remains up-to-date and your choices are well-informed.

For a deeper understanding of our methodology, click here.