What to do when market keeps falling

Written by Arman Qureshi
Arman Qureshi

Arman Qureshi

Paraplanner and Finance Content Writer

Arman is interested about reading and learning about personal finance and macroeconomics. Besides that Arman is also interested in chess, philosophy and tech.

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  • Published on 08 Oct 2026, 5:29 pm IST
  • 3 min read

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Seven weeks. That’s how long the Nifty 50 has been sliding, and in the process it has erased close to $250 billion in market value and dropped under its 200-day moving average for the first time in six years. The Sensex is having its worst stretch since the dot-com years.

It isn’t one event causing this, it’s several landing together. Oil prices are climbing at a bad time for an economy that imports most of what it burns. Bond yields worldwide are rising, drawing money out of markets like India’s. Indian equities also lack the AI-linked names that have kept other markets attractive this year. And a softer rupee is quietly shrinking what foreign investors actually take home in dollar terms. Put together, overseas investors have withdrawn close to $26 billion from Indian stocks this year, including a single day where FIIs sold over ₹5,300 crore, hitting large names like HDFC Bank, ICICI Bank and Reliance.

September’s derivatives expiry closed at 22,716 — down 6.6% from August and the weakest month since March. Foreign investors sold roughly ₹34,600 crore of shares in September alone, while domestic mutual funds bought nearly ₹57,800 crore, cushioning much of the fall.

Valuations have come down with the market. Fewer BSE-listed companies now trade above 40 times earnings than two years ago. But a lower price tag doesn’t automatically mean a better deal — part of this drop is stretched valuations correcting, and part of it is company earnings actually disappointing. Those call for different responses, not the same one.

None of this calls for panic. It also doesn’t call for doing nothing. It calls for checking the right thing.

Index30 Sept 202430 Sept 2026Change
Nifty 50 (India)25,81022,620−12.4%
S&P 500 (US)5,7627,684+33.3%
TAIEX (Taiwan)22,22547,940+115.7%
KOSPI (South Korea)2,5936,838+163.7%

Closing prices, local currency. S&P 500 latest figure is the 29 Sept close.

The other side of the story

Two facts rarely make the headlines.

First, someone is buying. While foreign investors sold, domestic mutual funds put ₹57,806 crore into equities in September.

Second, prices have cooled. Two years ago, 36% of BSE-listed companies traded above 40 times earnings. Today, it is 26%. Some of that is froth leaving. Some of it is companies earning less than expected. The difference matters. A stock that fell because its earnings fell is not a bargain just because its price is lower.

What to actually do

Check the goal, not the index

If you need the money in the next two or three years, it should not have been fully in equity to begin with. If your goal is ten years away, your plan should already expect a fall of this size.

Check your allocation

Has the fall pushed your equity share below what your plan calls for? Bringing it back is a planned move, not a bet on the bottom.

Keep your SIPs running

Stopping now means buying less when prices are lower, the exact opposite of what SIPs are built for.

We have been here before

CrisisFall (record close to lowest close)Time from low to new record
2008 financial crisis−59.9%~2 years
2020 COVID crash−38.4%~7.5 months
2021–22 rate hikes−17.2%~5 months
2026 (so far)−15.2%Not yet recovered

Nifty 50 closing prices.

Don’t buy just because it’s cheaper. Buy because it fits your plan.

Where advice helps

The hardest part of a falling market is not the maths. It is sitting still when every headline says move. A qualified financial advisor helps with both: checking whether your allocation still fits your goals, and keeping you from decisions you will regret when the cycle turns.

At 1 Finance, our SEBI-registered advisors build plans around your goals, not around this month’s market.

Markets wither. Plans shouldn’t.

SEBI RIA Registration No: INA000017523 | 1 Finance Private Limited

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Please note,

The views in the article /blog are personal and that of the author. The idea is to create awareness and not intended to provide any product recommendations.

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